Custom copywriting and editing services
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If you're a business owner, manager or marketer who doesn't want to hire a writing
service, but would rather do it yourself -- good for you! Many businesses do just that for a
variety of reasons -- it's part of the challenge of being in business, right?
We know. We've been there. But unlike a select lucky few, we weren't born with a clear
idea of how to do write decent copy, much less market it! We had to learn. So on this
page, we've got recommendations for some really good products and links from people
we (or our copywriting and marketing colleagues) know, or have learned from.
Good luck and have fun!
COPYWRITING COURSES & E-BOOKS
For those of you who want to sharpen your copywriting skills to create powerful,
sales-pulling ads, websites, direct response packages, these tools are a great resource
to have. Click on any one to learn more about it and purchase an immediate download.
Bob Serling's World Renowned Power Copywriting for the Internet e-book. This, hands
down, is an awesome course. While it's designed for web copywriting, the techniques
taught can be applied to just about any other marketing piece you can produce--with
terrific results. The tips include:
- The best ways to drive major traffic to your web site
- The single most important marketing method for succeeding on the Internet
- Incredibly effective low-cost and no-cost marketing techniques
- How online copy differs from traditional copy - if you don't follow some basic
rules, you're wasting your time and money
- The best ways to structure an online offer
- Hard facts on what sells and what doesn't sell online
- Impressive success stories of companies you've never heard of
- Common mistakes to avoid
- How to cash in with affiliate programs
- What the future holds for Internet marketing.
- And much, much more.
He's even included bonus interviews with some of the most successful copywriters in
the business today including Joe "Mr. Fire" Vitale, Marlon Sanders, Corey Rudl and
Declan Dunn, all sharing dozens of ways to make your Internet copywriting and
marketing more successful.
With so many copywriting courses out there costing hundreds of dollars or more per
package, this one is a bargain at less than $100.
Write Your Own Sales Letters--In Minutes: This is a software package from online
marketers Vincent Abrugar & Rod Falk. It's especially handy for anyone who does a lot
of online promotion on their websites (direct response sales copy can take days to write,
so anything that helps you come out ahead on the time factor alone is worth its weight in
gold!). It's a pretty good product, with quite a few happy customers chiming in on the
results.
Power Words That Sell This is a good, and very affordable, e-book from Orlando-based
copywriter Jennifer Ambrose. In it, Jennifer shows you how to easily write copy that's
proven to grab your prospects attention and keep it by just tweaking some simple
words. In this report, you'll learn how to craft:
- Benefit statements that answer "what's in it for me"
- Attention grabbers that keep your prospect's interest in your message
- Sales clinchers where the reader just can't turn you down
- Headlines that will increase your open rates by up to 327%
- 17 Power Words that are a must for every sales letter
GENERAL MARKETING COURSES AND E-BOOKS
Jim Edwards' Niche Advertising Secrets In this e-book, marketing guru Jim Edwards
(who is great--I've gotten great results myself from applying his methods) literally takes
you by the hand and shows you how to double your conversion rate overnight--increasing
your ad response by almost 700%. Seriously!
The Idiot's Guide To Web Marketing A fresh, frank, no-BS, 300 page e-book that's a
virtual blueprint to using your website and the Internet to easily and profitably market
your business from marketing guru brothers Rick and Ron Davies. What's really cool
about this book is that not only do they give you a huge amount of good information and a
roadmap to put it in practice, but they also throw in about $500 worth of free software
(BTW, the book itself is absolutely no way near that expensive! It's a pittance in
comparison, so it's a really good deal).